Webinar: Food shopping – a taste of the future

Want to get a handle on the latest developments in e-commerce grocery shopping? Interested in finding out what the online revolution means for traditional stores and consumer choices? If so, check the upcoming  Vanderlande Connects webinar.  

This webinar –Food shopping: a taste of the future! – takes place on Thursday 19 May 2022 at 11:00 am (CEST). We are delighted to present our keynote speaker Professor Gino Van Ossel from Vlerick Business School in Belgium. He will discuss issues surrounding the transition from the physical supermarket to the online alternative, and how these changes might be driven by consumer behaviour.  

In this live session, you will also have the opportunity to ask questions to our experts, so click here to register now. 

We look forward to welcoming you to Vanderlande Connects! 

Date: Thursday 19 May 2022
Time: 11:00 am CEST

Register now


About the webinar 

The way people shop for their groceries is changing. As more of us start to opt for convenience and speed, we are moving towards ‘a butler economy’. What does this mean for online ordering and delivery, how does this translate to shop formats, and what does the future hold for bricks-and-mortar stores? Even more so, where are digital and physical shopping separated and where do they come together?  

When examining these issues, the webinar will draw on tangible developments that we see in Europe including specific examples. Additionally, we deliberate on the implications for the different aspects of fulfilment, such as cost, speed and assortment. We will also discuss Vanderlande’s view on process innovation for the online grocery shopping market before the webinar is opened for questions from viewers. 

About Gino Van Ossel 

Professor Gino Van Ossel is one of Europe’s leading thinkers on retail management, opti/omnichannel developments, e-commerce and shopping behaviour. He has developed an unrivalled understanding of the customer’s journey from the earliest buying intention to the purchase and beyond.  

Along with teaching duties, the professor helps branded goods manufacturers with their channel management and go-to-market strategy issues. Among others, he has worked for Ahold, Delhaize, Carrefour, Kraft, Spar, Toyota and UPS.  

The professor is also an accomplished author. His book “Omnichannel in retail” (2014) won both marketing and management book of the year in The Netherlands – to date the only publication ever to win both awards. Its successor “Optichannel retail: beyond the digital hysteria” (2018) also became marketing book of the year. 

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