Food shopping – a taste of the future

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In the Vanderlande Connects webinar “Food shopping – a taste of the future”, keynote speaker Professor Gino Van Ossel from Vlerick Business School in Belgium discusses issues surrounding the transition from the physical supermarket to the online alternative, and how these changes might be driven by consumer behaviour.

The way people shop for their groceries is changing. As more of us start to opt for convenience and speed, we are moving towards ‘a butler economy’. What does this mean for online ordering and delivery, how does this translate to shop formats, and what does the future hold for bricks-and-mortar stores? Even more so, where are digital and physical shopping separated and where do they come together?

When examining these issues, this webinar will draw on tangible developments that we see in Europe including specific examples. Additionally, we deliberate on the implications for the different aspects of fulfilment, such as cost, speed and assortment. We will also discuss Vanderlande’s view on process innovation for the online grocery shopping market before the webinar is opened for questions from viewers.

Enjoy our on-demand webinar. Should you have any questions, feel free to contact us.

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About Gino Van Ossel 

Professor Gino Van Ossel is one of Europe’s leading thinkers on retail management, opti/omnichannel developments, e-commerce and shopping behaviour. He has developed an unrivalled understanding of the customer’s journey from the earliest buying intention to the purchase and beyond.  

Along with teaching duties, the professor helps branded goods manufacturers with their channel management and go-to-market strategy issues. Among others, he has worked for Ahold, Delhaize, Carrefour, Kraft, Spar, Toyota and UPS.  

The professor is also an accomplished author. His book “Omnichannel in retail” (2014) won both marketing and management book of the year in The Netherlands – to date the only publication ever to win both awards. Its successor “Optichannel retail: beyond the digital hysteria” (2018) also became marketing book of the year. 

Join us on the Vanderlande Connects webinar series

Want to stay up to date with the latest trends in logistic process automation? Curious to know how to enhance the efficiency of your material handling operation? If so, we are delighted to bring you the Vanderlande Connects webinar series. In each episode, we will discuss the latest developments in our industry, and assess how our solutions can help to secure your competitive position.

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