Vanderlande partners with Santa Claus for seasonal peak

Tracing his roots back many centuries, Santa Claus has grown to become one of the biggest players to fulfil consumer demand in the retail and warehousing industries. From his 100m square metre workshop facility in Lapland, Santa Claus manufactures and distributes billions of gifts every year, helping so many young dreams to come true!

However, continuous growth has presented Santa with a number of challenges. With ageing technology and a reliance on manual ‘elf’ processes, Santa was looking to embrace innovative solutions to support his operations, in a particularly seasonal market.

Vanderlande was delighted to get the call from Santa early in 2020 to discuss how best to tackle the December peak. Vanderlande has now installed 9,000 ADAPTO shuttles and 25 robot loading arms at the Lapland site.