About Gino Van Ossel
Professor Gino Van Ossel is one of Europe’s leading thinkers on retail management, opti/omnichannel developments, e-commerce and shopping behaviour. He has developed an unrivalled understanding of the customer’s journey from the earliest buying intention to the purchase and beyond.
Along with teaching duties, the professor helps branded goods manufacturers with their channel management and go-to-market strategy issues. Among others, he has worked for Ahold, Delhaize, Carrefour, Kraft, Spar, Toyota and UPS.
The professor is also an accomplished author. His book “Omnichannel in retail” (2014) won both marketing and management book of the year in The Netherlands – to date the only publication ever to win both awards. Its successor “Optichannel retail: beyond the digital hysteria” (2018) also became marketing book of the year.